Gemma Styles

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WHY DOES CHRISTMAS BRING OUT THE WORST IN MARKETING EXECS?

Halloween has passed and vast quantities of pumpkin lanterns are well on their way to rotten in the bottom of garden waste bins across the land; with the changing of the calendar has come the annual onslaught of festive advertising.

Aside from being bombarded with lots of shiny things that we can’t afford and feeling the pressure to find gifts perfect enough to make elderly moon-dwellers weep (thanks John Lewis), I don’t have too much against this extra festivity on telly. Seeing the Coca Cola Christmas advert always puts me in the mood for tinsel, my mum’s trifle and drinking too much Baileys before passing out on the sofa. A bit premature perhaps but, eh, at least it fills us with the required fear to spur on Christmas shopping/crafting/wrapping paper selection.

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